I’m Anne Kwon. I’m an Art Director/Brand Strategist with a background that spans brand identity, experience, graphic, industrial design, and design thinking. I’m passionately focused on crafting immersive brand worlds rooted in strategy, emotional and human insight, and cultural context.
Chanel
Bringing heritage aspiration to a contemporary community.
Playboy
Disruptive approach to highlighting a female-forward future for legacy brand.
GoodGame
An inclusive and alternative athletic spirit for an emerging sport – Pickleball.
GoToll
Bringing to life a grumpy yet lovable mascot. Meet Lou.
Chiyome
Celebrating quiet classics inspired by Art, Architecture, and a minimalist perspective.
Miami Design District
Capturing Miami’s most fashionable neighborhood.
Dr. Dennis Gross
Spotlighting dermatology level skincare for all.
La Samaritaine Paris
Reimagining the future of luxury retail as an embodied experience.
Clearspace
Showcasing the reality of work culture & spaces made to work.
Stuart Weitzman
Evolving heritage to have a social-first look and feel.
Weaver & Loom
Creating new identity that weaves tradition and technology.
Voir Haircare
A fresh new look for Haircare/Wellness brand inspired by nature.
Index, previous clients.
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Clearspace, Weaver & Loom, GoodGame, JIUDI, Lazy Sunday, House of Eden, My Sister Cannabis
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Chanel, Playboy, Stuart Weitzman, GoToll, Miami Design District, 7-Eleven, Tre Stelle, Cerebelly, Out of Office, STEPN, Vetster, CHIYOME, Voir Haircare, The Clinica, Stuart Weitzman
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LUNA LI, JIUDI, Adidas x SSENSE, CHIYOME
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Chanel, Playboy, Stuart Weitzman, GoToll, Miami Design District, 7-Eleven, Tre Stelle, Cerebelly, Out of Office, STEPN, Vetster, CHIYOME, Voir Haircare, The Clinica, Stuart Weitzman
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Saie, Glamsquad for CVS, Weaver & Loom, JIUDI, Yabu Pushelberg, CHIYOME, Titania Inglis, SILA